How Your Small Business Can Benefit from a CSR Initiative
With the workforce becoming more and more competitive, enterprises that are looking to attract and retain the best talents must invest in effective strategies that prospective employees find appealing, while also providing an engaging and fulfilling work environment. Practicing CSR (Corporate Social Responsibility) is a tried-and-tested strategy for enhancing employee engagement. Sadly, in the corporate world, there’s a common misconception that CSR is an extremely expensive practice that only large corporations can invest in. Well, that’s not true at all. It’s not only perfectly possible for SMEs to integrate CSR into their business strategy, but it can actually benefit them in a number of areas. Here are three of them. Higher Sales, Enhanced Valuation, and Improved Public Image The buying public today is mostly millennials, who prefer to spend their money on brands and companies with a social conscience. A recent study from the Weber Shandwick/KRC Research revealed that